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Cartoon Network unveils 'Back to School' range

Posted on May 23, 10:13PM | IANS

Mumbai, May 23 : Children can eagerly look forward to a new academic term with Cartoon Network Enterprises unveiling a range of "Back to School" merchandise featuring Ben 10, Ben 10 Ultimate Alien, the Powerpuff Girls, Cartoon POP and Gwen 10.

"It's our constant endeavour at Cartoon Network Enterprises to understand the pulse of our young audiences, one of them being the pride with which they flash our insignia at school," said Gaurav Brar, Director, Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd.

"Our 'Back to School' range helps to bridge the gap between kids and their favourite TV characters so that they too can be a part of the toon world they admire," he added.

It's time to go hero with Ben 10 and Ben 10 Ultimate Alien school bags, stationery, water bottles, sippers and lunch boxes. The fun quotient with a chic school bag range featuring an assortment of popular classics like Johnny Bravo, Courage the Cowardly Dog, Billy and Mandy, amongst others.

Girls can look forward to the ultra stylish Powerpuff Girls and Gwen 10 school bags which are high on quality and function. There is also a smashing line-up of activity and storybooks just for girls.

Gwen Tennyson, Ben's feisty and intelligent 10-year-old cousin who has the ability to use spells and magic to attain superhuman attributes, is launching an exciting series of story and activity books just for her fans.

Cartoon Network has also launched its best-selling picture storybooks for young readers in 3D format.

Another exciting launch this season are v-ebooks (video-ebooks) and interactive activity books based on Ben 10, Gwen 10, Ben 10 Alien Force, Ben 10 Ultimate Alien, Generator Rex and the Powerpuff Girls. Children will be encouraged to use multiple tools for drawing, colouring, making notes and the like while the v-ebooks have an additional feature of playing video clips - seamlessly bridging the gap between reading and viewing for a complete story-telling experience.

The books are suitable for 4-14 year olds.