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Posted on Mar 16, 10:27PM | IBNS
Mumbai, Mar 15 : It seems like Japan has become a premiere hub for Bollywood films, first with Salman Khan starrer 'Ek Tha Tiger' and now with Shah Rukh Khan's blockbuster 'Om Shanti Om', to be released there soon.
Eros International has reportedly planned to release the film in Japan with the title 'Koi Suru Rinne' (Om Shanti Om) with Japanese subtitles on March 16, said reports.
"Where and when did Japan come into the picture? When Yash Raj took the initiative by flying Kabir Khan to Japan to open up the Bollywood market in the country with Ek Tha Tiger, Eros immediately planned a rush-release of Om Shanti Om. Why a seven-year old film now? Two reasons. One, because reincarnation is a big high for the Japanese. And two, because a Shah Rukh Khan starrer needed to enter the market before Salman's Ek Tha Tiger," The Indian Express reported quoting a source.
However, Eros International has denied this saying that the rush release has nothing to with 'Ek Tha Tiger'.
While Eros is of the view that Bollywood and Shah Rukh Khan have a "cult following" in Japan, 'Ek Tha Tiger' director Kabir Khan, who visited the country recently for the premiere of his film, confirmed that Japan is new to Bollywood.
"I wonder why Bollywood has not explored Japan for shooting! I don't think any significant Hindi film after Love In Tokyo has been shot in Japan. There is a zero market for Indian films and filmmakers in the country," Kabir Khan was quoted as saying by the newspaper.
"Even Rajinikanth's popularity in Japan was only a phase in Japan that has now faded. As things stand, Japan has no knowledge of Bollywood or Bollywood stars. It was Nikkatsu Corporation who took the initiative to bring Bollywood into Japan. We are starting from scratch in Japan," the director added.