Technolgy shaping mainstream consumer behaviour
New Delhi, Mar 14: A Gartner Survey released today says household adoption and spending on consumer technology products is shifting faster than expected in favour of gadgets and services that are portable or mobile and those that deliver networking capabilities and entertainment.
The major change is that mobility is technology is now reshaping mainstream consumer behaviour in fundamental ways, the way people organise their lives and the spaces they live in.
The survey was conducted during July and August of 2012 and included responses from more than 8,000 consumers in the US, the UK, Canada and the BRIC countries (Brazil, Russia, India and China).
'Early adopters tend to leave the home laptop in the bag and are abandoning the home office in favour of the lounge room couch or bedroom to do online activities in a more comfortable environment using a tablet or smartphone,' said Mr Nick Ingelbrecht, research director at Gartner.
'This early adopter trend is becoming mainstream consumer behaviour. Consequently, technology and service providers are faced with no alternative but to innovate for mobility. If they do nothing, they face a potential train wreck as consumers abandon gadgets, services and applications that do not fully support changing mobile lifestyles.'
The survey said the average household spending by users of media tablets, e-readers, laptops and digital cameras has fallen even as household penetration of these devices has increased.Falling prices and increased technology performance are primary drivers of increasing adoption and multiple purchases.