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Kerala promotes tourism in Bengal

Posted on Mar 06, 11:50PM | IBNS

Kolkata, Mar 6 : The tourism department of the Kerala government on Wednesday organised a two day partnership meet between the tour operators, property owners and travel agencies here at the Taj Bengal Hotel.

To achieve the goal of multiplying tourist numbers in the state, Kerala is organising partnership meets in India.

The Information Officer of Dept. of Tourism, Kerala, V.S.Anil lit the lamps to inaugurate the meet session.

A cultural programme was organized to portray the versatility in the culture of Kerala.

A brand new video commercial "Your Moment is Waiting" was shown during the programme.

Kerala witnessed 7.94 lakh foreign tourists arrival in 2012. It also captured domestic tourist potential with 1.01 crore people visiting the state last year. The move has upgraded the foreign exchane earnings upto 4548 crore in 2012.

The total revenue, both direct and indirect from tourism touched Rs/- 21,125 crore in 2012 as compared to Rs/- 19,037 crore in 2011.

The Dept. of Tourism has also set up a synergy with search engines like Google in order to fully capitalize the strength of social media. Kearla has become the number one travel destination in the Google's search trends in India this year.

Such business meets were conducted at Vishakapatanam, Bhubaneswar, Lucknow, Gurgaon, Bhopal, Surat, Rajkot, Nasik and Pune in the last year. This year Kerala tourism proposes to conduct such meets in the metro politan cities of India like Kolkata, Bangalore, Chennai, Mumbai and Delhi as well.

V.S.Anil informed, "We conducted such workshops in abroads as well like, Australia, Poland, Germany, Belgium, Italy, Netherlands, Switzerland, Ireland etc. In order to woo tourists from Middle East, Kerala Tourism also conducted a series of workshops in Saudi Arabia as well."

"Govt. of Kerala is rolling out two new initiatives, "Seaplane Project" and "Project Muziris" in a bid to enhance the travel experience. While the former project is aimed towards improving last mile connectivity by air to its destinations across the state, the later is directed to reinstate the historical and cultural significance of the legendary port of Muziris," Anil clarified.

"We have spent almost 30-35 crores on promotional activities in 2012-13. We hope to bring at least 10 lakh tourists this year to Kerala," Anil expected.