Idea launches 3G smartphone 'Zeal'
Kolkata, Mar 6 : Expanding its portfolio of 3G smartphones, India's third largest mobile operator Idea Cellular has launched dual SIM 3G Smartphone - Zeal - to upgrade its existing 2G users to 3G.
The new dual-SIM Zeal is powered by a 1GHz Qualcomm Snapdragon processor, and comes with 256 MB of RAM on board with Android 2.3.6 platform.
The sixth 3G Smartphone from Idea, Zeal, is priced at Rs. 5,390 and is especially targeted at the youth community comprising of college students and professionals who like to stay connected to social networking sites and access emails on-the-go.
Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular, said, "We understand that the device plays an important role in enhancing service experience for the user, and has been a key component of Idea's 3G growth strategy.
"Idea Zeal has been affordably priced to suit the pockets of consumers in semi-urban and rural markets and is aimed at upgrading existing 2G users to 3G."
Idea Zeal is a sporty looking 3G smartphone based on Android 2.3.6 OS with a 3.5-inch touch screen, having a resolution of 320X480 pixels, and a 3MP auto-focus rear camera with Digital zoom.
While Zeal comes with an internal memory of 256MB RAM & 512 MB ROM and powerful 1Ghz Snapdragon processor, it also offers an micro SD Card slot compatible for cards up to 32GB.
The new smartphone from Idea is loaded with other high-end smartphone features such as Wi-Fi, A-GPS,MP3 Player, Bluetooth, built-in Social Media Apps such as Facebook, Twitter, Orkut, unlimited SMS/MMS and phone directory, and pre-loaded Google and YouTube, besides the popular Idea TV.