L'Oreal launches Nouveau collections
By Gourab Gupta, Kolkata, Mar 5 : Inspired by the golden age icons namely Elizabeth Taylor, Twiggy Lawson and Brigitte Bardot, L'Oreal Professional - the Parisian house of hairdressing Tuesday launched the Retro Nouveau Color Collection 2013 here at the Hyatt Regency.
In order to bring the latest in hair fashion trends from the international fashion runways to India, L'Oreal Professional organized a fashion show which showcased the retro trend of the 1950's-60's and set up the compatibility with the in vogue trend.
Well known national models showcased this exclusive collection through a unique fashion show.
The 50-60's era saw some of the most stylish fashion icons as symbols of glamour, elegance and style such as Elezabeth Taylor, Twiggy Lawson and Brigitte Bardot.
Retro trends like 'Twiggy Cut' have been emulated by the international celebrities like Emma Watson recently on the ramps.
L'Oreal Professional Dream Team has designed its Indian interpretation with cuts, colour and styles created specifically for the Indian woman and meant to reveal her glamourous icon.
The colour collection uses a new colour technique 'Shadow Illusions' with cuts and styles that are on trend while retaining the 60's signature.
The 3 colour bases used in the collection with INOA and Majirel colours are suited for Indian skin tones and hair lengths irrespective of long, medium and short.
Present at the occasion were the L'Oreal Professional Dream Team members, Sachin Dakoji, Dhruv Abhichandani and Raman Bhardwaj who tried to shape the hair of Indian models with the retro trend while using the modern day 'Shadow Illusions' technique.
Dhruv Abhichandani said, "The Retro Nouveau Color Collection 2013 is all about the return of glamourous icons in a new avatar. For Bardot, our new take on the classic bouffant was to add texture to the rest of the hair with the shadow illusion technique which helped create separation and lightness within the style."
Sachin Dakoji said, "The Indian interpretation of this collection is very relevant as it is best suited for Indian skin palette and hair lengths."
Raman Bhardwaj expressed his solidarity with Elezabeth Taylor who died two years back.
"Such collections are tributes to the evergreen charming ladies like Taylor who are still having a strong impact on the current fashion trends," Raman expressed. --IBNS