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Hyundai launches cross country drive
Posted on Mar 06, 10:08AM | IBNS
New Delhi, Mar 5 : Hyundai Motor India Limited (HMIL), the country's second largest car manufacturer and the largest passenger car exporter, on Tuesday flagged off the first edition of its cross country drive 'i-Drive India' with the new special edition iTech i10.
The flag off ceremony was held at Hyundai Motor Plaza, New Delhi.
The cross country drive with i Tech i10 will cover a distance of more than 9,000 kms over a period of 25 days through numerous destinations along the 'Golden Quadrilateral' route and will culminate in New Delhi on Mar 29.
Nalin Kapoor, Senior General Manager and Group Head of Marketing, HMIL, said at the 'i-Drive India' flag off ceremony, "We are certain that the new special edition with its innovative and advanced features will be appreciated by all the participants of this drive."
'i-Drive India's' route has been planned to explore the key iconic locations, myriad landscape and culture and diversity of India before reaching the final destination.
During the drive the participants will traverse through diverse terrains high altitude mountainous terrains, beaches, flat highways, congested city roads and the interiors of India to showcase the durability, performance, reliability and fuel efficiency of i-Tech i10.
'i-Drive' Route: Delhi-Jaipur-Udaipur-Silvassa-Mumbai-Goa-Hubli-Bangalore-Coimbatore-Kochi-Salem-Chennai-Vijayawada-Vishakhapatnam-Bhubaneshwar-Kolkata-Gaya-Varanasi-Agra-Delhi-Jammu-Delhi