Pedigree names Brett Lee as brand ambassador.
Kolkata, Mar 1 : Pet food brand Pedigree on Friday announced former Australian speedster Brett Lee as their new brand ambassador.
With this association, Pedigree aims to create an ideal environment for responsible pet ownership and increase awareness on the fact that "Dogs are Different and so are their Food needs".
Brett Lee said, "Being a responsible pet parent this is an ideal opportunity to connect with Pedigree which is dedicated towards the well-being of dogs. This association gives me a wonderful opportunity to share the magical relationship of Human Companion Animal bond. I feel there are numerous emotional and physical benefits of keeping pets."
"Pets play an important role in our lives and are an integral part of our Social fabric. Talking about nutrition, Brett Lee said, Right Nutrition is the key to a pets health and longevity. I strongly agree with Pedigree that "Every dog deserves leading Nutrition," he said.
Nitin Kulkarni, Director-Corporate Affairs, Mars India International said, "We at Mars International India are delighted to bring Brett Lee as the brand ambassador for our leading pet food brand Pedigree. Nutritional requirements of dogs are different for different ages and breeds. Home cooked food fed to dogs is nutritionally incomplete. Pedigree's range of dog food has been designed and developed to cater to these specific needs for each stage of life."
Kulkarni said: "We believe that Responsible Pet Ownership is to Love and Care in the right way and Right Food is a critical part of that journey. A dog is completely dependent on you for food, shelter and companionship so it is important to make sure you are ready for this relationship before you go out and find your new best friend." --IBNS