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Airtel, Opera launch 'Web Pass' in India

Posted on Feb 26, 07:50PM | IBNS

Oslo/New Delhi, Feb 26 : Bharti Airtel, a leading integrated telecommunications company, and Opera Software on Tuesday announced the launch of Opera Web Pass for customers in India.

With Opera Web Pass, first-time mobile internet users in the country are now able to subscribe to affordable and simple pay-as-you-go services for their Airtel mobile phones.

A subscriber just needs to start Opera Mini on his mobile phone, click Opera Web Pass in the Speed Dial start page and choose from a list of web pass subscriptions, allowing Airtel mobile customers to purchase from a range of user-centric packages to suit their internet access needs.

"Access to the web is a universal right. Partnering with market leaders such as Airtel has offered us the opportunity to help lower the barriers to access the mobile web and empower more Indian users to get online," said Lars Boilesen, CEO, Opera Software.

"For millions of users, their mobile phones have the potential to become the first device through which they will experience the web. We want to simplify the steps leading to web browsing for these first-time users. Opera Web Pass allows us to give users access to the mobile internet when and where they want it," said N Rajaram, Chief Marketing Officer for Consumer Business, Bharti Airtel.

This alliance between Airtel and Opera Software is the first of its kind in India, available exclusively for Airtel mobile customers, said Rajaram.

Opera Web Pass leverages the existing capabilities of the Opera Mini platform, which means almost any phone on any platform can be made web friendly.