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Kellogg's Chocos signs Juhi Chawla

Posted on Feb 25, 06:59PM | IBNS

Mumbai, Feb 25 : Kellogg's Chocos, the popular kids' cereal, on Monday announced it has taken on board Bollywood actress Juhi Chawla as its brand ambassador.

She will be the face of Kellogg's Chocos and will star in a new campaign being rolled out by the brand.

Speaking on her association, Juhi Chawla said, "Kellogg's Chocos has been a favourite with my children for a number of years now and it feels great to be associated with a brand that they have been consuming for so long.

"It gives me a sense of reassurance about my kids' breakfast as it is made with whole grain. In short, Kellogg's Chocos provides many roti like qualities for kids."

Harpreet Singh Tibb, Marketing Director, Kellogg India, said, "Our research shows that mothers are always looking for breakfast options that are not only tasty, but also nourishing for thier kids. Kellogg's Chocos made with whole grain wheat has many roti like qualities, and moms can be assured of a nourishing and yummy breakfast option for their kids."

"Juhi personifies the Kellogg's Chocos mother and her connect with mothers of young children is unmatched. There was no doubt in our minds that she should be associated with the brand. We hope that post this campaign, many mothers will say - Paushtik khilao, don't chhupao! "