Nokia most preferred mobile brand: Nielsen
Kolkata, Feb 22 : Nokia is the most preferred brand of mobile handsets in Kolkata, while Airtel leads the Mobile Operator space.
Bangladesh is the most visited as well as planned destination for business and leisure travelers in Kolkata.
These are the findings of the first round of Consumer Rankings for Kolkata launched on Friday, by Nielsen, a global provider of information and insights into what consumers watch and buy.
Nielsen India Consumer Rankings are based on popularity and consumer experience for six lifestyle categories including Smartphone Apps, E-Tailing sites, Mobile Handsets, Mobile Operators, Books and International Travel preferences of urban Indian consumers.
These findings will be released at an All India level for all 6 categories and select city rankings for 4 categories (E-tailing, International Travel, Mobile Handsets and Mobile Operators) across Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad and Pune.
The rankings are arrived at using Nielsen proprietary tools, current panels, and in-depth surveys and studies where relevant across the country and are unique to each category.
"While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers" said Piyush Mathur, President , Nielsen India Region.
"In sync with our view on innovation and complementing todays on-the-go lifestyle, the App created for these rankings is the right accompaniment to the information on the website and allows access to consumers literally at the touch of a screen," he said.