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Pailan eyes land to boost business

Posted on Feb 20, 12:48PM | IBNS

By Gourab Gupta, Kolkata, Feb 19 : Pailan Group Monday declared that it is planning to acquire about 1 lakh acres of land for producing potatoes to enhance its ready to cook food products business, here.

Pailan Group has currently 40,000 acres of land in West Bengal, Jharkhand and Bihar where the farmers are generating potatoes with seeds and technical knowledge provided by the company.

Pailan Group Monday launched three new POTO ready to cook food products of potato - Aloo Tikki, Aloo Bonda and Aloo Cutlet, here. The products come up with the promise of low cholesterol that helps to curb diabetes.

The West Bengal Minister of Sports and Transport, Madan Mitra; West Bengal Minister for Consumer Affairs, Sadhan Panday; former Indian Football Captain, Bhaichung Bhutia and Actress Rituparna Sengupta were present during the launch.

Bhaichung Bhutia and Rituparna Sengupta, who are the brand ambassadors of POTO, unveiled the products. The retailers and farmers were also present on the occasion.

The Chairman of Pailan group, Apurba Saha said, "Buying potatoes directly from the farmers for these add-on products will help a huge bank of farmers, who are putting their hard work to produce excellent variety of potatoes for the company."

"They are getting good returns and also they don't have to worry about their daily sales at the whole sale markets. In a small way we hope to bring smiles back on the faces of our farmers," he added.

Saha asserted, "I have launched the product in 2008. The machinery came from Netherlands and we had adopted techniques from France. The foods help reduce calories and sugar level. We are going to launch 17 more products of POTO in near future."

Saha further urged the ministers, present at the occasion, to seriously look at the agricultural base of the state.

Madan Mitra said, " Apurba Saha lays emphasis on producing agricultural products. It's a very healthy product and I take it on a regular basis."

Sadhan Pandey also supported the product and said, "The product is extremely sound for diabetic people like me, who love potatoes."