HUP to commemorate centennial year
New Delhi, Feb 19 : Assistant Director of Harvard University Press (HUP), Susan Donnelly Tuesday announced that HUP will commemorate its centennial this year with a range of endeavors designed both to celebrate its publishing heritage and to reach an expanding global audience.
Donnelly added that as part of the centennial celebrations, one of the main initiatives is an expanded sales and marketing presence in South Asia, made possible through a partnership with Harvard Business Publishing, India.
The association will leverage Harvard Business Publishing's established sales and distribution network in the region to increase availability of the entire range of titles offered by Harvard University Press.
The partnership will also focus on localized marketing activities and special South Asia pricing for some of the more important titles.
Managing Director, Harvard Business Publishing India, Vinay Hebbar said, "After establishing the HBR Press range of business and management books, and making them accessible all over South Asia in the last 3 years, we are excited to partner with HUP in its centennial year."
"Through this partnership, we will bring to readers in South Asian markets, HUP's range of books on various topics such as literature, social sciences, economics, philosophy, law and lots more," he said.
Donnelly noted that other projects inaugurated in 2013 that will extend HUP's legacy into wider technological and geographical spheres are ambitious interactive digital works, such as the Emily Dickinson Archive and the digital Dictionary of American Regional English; an e-ditions program that will make available for sale worldwide virtually all the books HUP has published since its founding; and an anniversary website, www.hupcentennial.com, that will regularly post excerpts from 100 significant HUP books published since 1913.
"As we enter our second century and continue to engage an evolving publishing environment, we remain mindful of the constant that drives us: to be a worldwide publisher of works of the highest quality and enduring value, consistent with the standards of one of the world's great universities," Donnelly said.