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Posted on Feb 19, 04:44PM | IBNS
New Delhi, Feb 19 : Automobile major Ford India and National Geographic (Nat Geo) channel on Tuesday announced MyEndeavour alterrain - an all-new adventure driving series.
This series will feature five real people, from different walks of life, each who sets out on a thrilling journey, enroute deriving inspiration from an endeavour.
Viewers of this show can watch writer Chetan Bhagat, filmmaker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal traverse a wide variety of topography in the Ford's latest Endeavour Alterrain Edition to find answers to their personal endeavours.
MyEndeavour alterrain will be telecast on National Geographic Channel once a week, starting May with repeat telecast twice a week.
"The viewers of this show would be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour Alterrain Edition," said Vinay Piparsania, executive director, Marketing Sales and Service, Ford India.
The five individuals will drive through diverse terrain seated in the secure confines of the Endeavour Alterrain Edition's tasteful wood-panelled interior embellished with subtle but classy molten metallic touches in the right places.
The Alterrain Edition adds an intuitive dimension to the journeys with practical technology-based features such as shift-on-the-fly (easy shift to four-wheel drive), touch-enabled satellite navigation system (SATNAV), reversing camera and a new audio control stalk that will complement the tough and practical tasks (off-road, luggage, passengers) that the SUV is meant to do.
On the outside the Endeavour Alterrain Edition features eye-pleasing alloys with a sharp front grille crowned with an aesthetic nameplate badge, a front nudge bar, roof tray, rear spoiler, chrome exhaust trim and a fifth door mirror.
This edition of the Ford Endeavour can be distinctly recognized by its 'alterrain' moniker that adds to the SUV's impressive road presence.
"MyEndeavour alterrain will take viewers of the National Geographic Channel into the fascinating journeys of five individuals who set out to find a few answers, gather experiences, and quench a long time thirst,'' said Debarpita Banerjee, vice president, Marketing, National Geographic and Fox International Channels, India.
Nagesh Kukunoor's ultimate endeavour is to complete an unfinished road-trip he had undertaken in 1995 and explore the journey as a concept for one of his next films while Vijender Singh's plans to drive through Rajasthan till the Indo-Pak Border Post and sing for the Jawans posted there.
Chetan Bhagat would like to drive to Junagarh in Gujarat to meet India's only African tribe.
Being a serial road tripper and traveller, Gul Panag will go on a personal endeavour to complete an unfinished business of exploring coastal Karnataka with a drive from Goa to Hampi .
Rajeev Khandelwal would like to revive his earliest travel memories - camp under the sky and experience the cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh.