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Posted on Feb 18, 10:07PM | IBNS
Mumbai, Feb 18 : Techzone, a leading aggregator, developer, publisher and distributor of entertainment content, has announced the official tie-up with India's leading Hindi news channel India TV as their technology partner.
Under the tie-up, India TV gets to use Techzone's short code 56060 for on air polls, contest and various other audience interactive activities.
The channel will also offer an exclusive WAP portal to its audience which will be a rich catalogue of branded content from India's highest TRP gaining TV news channel.
With Techzone's expertise of SMS, WAP and IVR services, audience can now enjoy plethora of services on their mobiles like live feed for breaking news update, live cricket score update, astrology, interesting facts about Bollywood stars, daily dose of comedy from Raju Shrivastav and Gurpreet Ghuggi, or get experts like Baba Ramdev, Jai Madan Ji & Aacharya Ji to get consumers out of their health, lifestyle and beauty problems.
Naveen Bhandari, Director, Techzone said, "The channel has been using Techzone's short code services very aggressively and has received overwhelming response from the audience in a short span of time. This also helps Techzone get great visibility.
"We have already done a similar tie-up with the popular radio station Radio City, and will soon be announcing more with various other market leaders from the lifestyle and entertainment categories."
Prashant Sharda, Vice-President, Digital Media; India TV Interactive Media, saidf, "With this partnership, we intend to penetrate deeper and make ourselves easily accessible to our strong and loyal audience, through various Mobile technology channels such as SMS, WAP, Mobile Site etc. We have a strong connect with our audience and we want to extend the reach to our viewers by connecting with them through the digital domain as well."
In less than a month, the service has already received more than 80,000 hits.