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RB inks USD 8 mn partnership with NGO

Posted on Feb 13, 06:33PM | IBNS

New Delhi, Feb 13 : Reckitt Benckiser (RB), a global consumer goods leader in health, hygiene and home, announced a new USD 8 million global partnership with Save the Children, an international organisation working for children's rights in 120 countries, for 2013.

The partnership will target vulnerable children under the age of 5 through large-scale health, hygiene and child protection programmes, as well as provide local support in more than 40 countries around the world.

This announcement builds on the ongoing partnership in India.

While proper sanitation and hygiene are critical to reducing mortality and preventing under-nutrition among children, at least 60 percent of India's population defecate in the open which increases the burden of diseases and death among communities.

Poor sanitation is responsible for vector borne diseases like malaria and diahorrea. In fact, the lack of sanitation is linked with both child protection and education.

The global initiative with Save the Children, 'Healthier Kids, Happier World', will see a mosaic of country-level activities to raise funds and awareness focused on big picture programmes that reach the most disadvantaged children in the hardest to reach places in the world.

With RB offices in 60 countries, including India, signed up to support Save the Children, the efforts during the next year will make RB one of the charity's biggest partners.

In India, RB will be enabling Save the Children to deliver a hygiene and sanitation programme.

The programme is a long lasting initiative to improve the hygiene and sanitation facilities for the most marginalised urban and rural families in India for over four years by increasing access to clean and hygienic sanitation facilities and the knowledge to keep families, particularly girls, healthy.

In addition to directly committing profits to the charity, RB is mobilizing its employees across the world to use their ideas and initiative to raise funds for the partnership.

Globally the campaign will see thousands of RB employees involved in projects, such as renovating vital community health clinics, working with children and families locally in a range of capacities, raising funds by trekking across challenging terrains or a wide range of other local fundraising activities.

Chander Mohan Sethi, SV.P. South East Asia, Reckitt Benckiser, said, "We aren't simply raising and giving funds, we are creating a global movement within the organisation to save children's lives."

Thomas Chandy, CEO, Save the Children, said, "The announcement of such a strong expanded global programme is a great reflection of what an international organisation can do to help children all over the world."