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Posted on Feb 13, 04:38PM | IBNS
New Delhi, Feb 13 : Bollywood actress Sonam Kapoor on Tuesday launched the India International Jewellery Week (IIJW) and India Gem and Jewellery Fair in New Delhi.
The India Trade Promotion Organisation (ITPO) under the Ministry of Commerce and Industry and the Gems and Jewellery Export Promotion Council (GJEPC) announced their joint collaboration to organize the first India Gem and Jewellery Fair (IGJF) at a glittering ceremony attended by Rita Menon, CMD, ITPO, Vipul Shah, Chairman, GJEPC, GJEPC Brand Ambassador Sonam Kapoor as well as eminent members of the ITPO and GJEPC and other officials and dignitaries.
The India Trade Promotion Organisation (ITPO) has over the years been actively promoting various industry segments, bringing the trade and the consumer closer through its exhibitions that are held across the country as well as showcasing Indian products and craft at international exhibitions.
In its bid to provide an added boost to the gem and jewellery industry, the ITPO signed an MoU with the GJEPC to launch the first India Gems and Jewellery Fair (IGJF) from April 6-9 at the Pragati Maidan in New Delhi.
The fair which is targeted directly at the consumers of especially New Delhi and the northern region is also the GJEPC's first foray into the Business to Consumer exhibitions after having successfully organized various Business to Business exhibitions in India and at international platforms.
The ITPO and GJEPC have agreed to host the exhibition for the next 3 years with plans to take the exhibition to an international platform in the years ahead.
"The India Gems and Jewellery Fair will be GJEPC's premier endeavor to organize a business to consumer event," said Vipul Shah.
"Our main aim to collaborate with ITPO for the IGJF is to reach out to the consumer directly and allow them to view the extensive range of jewellery from across the country, while providing the Indian gem and jewellery industry the much needed impetus as they continue to face challenges with increasing prices of precious metals that have been prohibitive to businesses' growth in recent times."
GJEPC also announced that its signature event, the Indian International Jewellery Week 2013, will for the first time be held in New Delhi from April 4 to 5.