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Eros Internatinal makes alliance with Endemol

Posted on Feb 13, 09:59AM | UNI

Mumbai, Feb 12 : Eros International Media Ltd, leading global company in the Indian film entertainment industry, and Endemol India, today announced a strategic alliance to co-produce three feature films as well as original programming for television.

The collaboration has earmarked Rs 100 crore to fund these three productions.

As part of the three film deal, Eros International and Endemol India will be co-producing an action comedy, which will be a remake of a South Indian blockbuster, an original romantic comedy and a comic caper.

'We are really excited to be partnering with Endemol India. We both are IP driven companies and Eros having been market leaders in the filmed entertainment arena, while film co-production has its natural synergies, we will also create original high quality compelling television content as digitisation takes Indian television into the premium subscription phase' Jyoti Deshpande, Executive Director, Eros International Media Ltd said in a release.

With Eros recently announcing their foray into premium television with HBO, television formats and original programming for television is another area that Eros and Endemol will collaborate on and many of Eros owned film, the release added.