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P and G organises rally for empowering underprivileged children

Posted on Feb 13, 09:56AM | UNI

Mumbai, Feb 12 : Consumer goods major Procter and Gamble Company (P and G) today organised a special rally of school children here, as part of its corporate socialresponsibility (CSR) programme 'P and G Shiksha'.

Renowned personalities like Arbaaz Khan, Huma Qureshi, Farah Khan, Neha Dhupia and Dr Anjali Mukherjee joined the march to support P and G Shiksha's vision of empowering underprivileged children with access to education.

The rally, 'Walk for the love of Shiksha', symbolised P and G's effort to spread awareness and gather support from the masses for the education of the underprivileged children.

With a motto of 'Padegha India Badhega India', Shiksha believes that the secret to a brighter India lies in the quality education of children.

Speaking on the sidelines of the rally, Shweta Shukla, head (External Relations) at P and G India, said 'P and G globally is committed to enabling underprivileged children access the valuable gift of education. P and G Shiksha is our response to the situation in India. The program is unique because it empowers the consumer to make a difference by simply choosing to buy quality products from P and G. We are thrilled to see such wonderful support for 'Walk for the Love of Shiksha' - a manifestation of the burning cause of the education of marginalised children in the country.'

P and G Shiksha has built and supported over 220 schools across the length and breadth of the nation.

Shiksha has over the years received generous support from many thought leaders and celebrities such as Anupam Kher, Dr Kiran Bedi, Rani Mukherjee, John Abraham, Abhay Deol, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan and many more.

Shiksha also allows consumers to share in their support. This can be easily done by buying any P and G including Tide, Ariel, Pantene, Olay, Head and Shoulders, Vicks, Whisper, Gillette, Oral B, Duracell or Pampers in the months of January, February and March and part of the proceeds will go towards children's education.