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Adam Levine launches fragrance

Posted on Feb 08, 02:38PM | IANS

Los Angeles, Feb 8 : Singer Adam Levine launched his debut scent at a party at the Premiere Fragrance Installation here.

He threw a huge bash Wednesday to celebrate the creation of his fragrance range, which will go on sale in Macy's department store later this month, reports femalefirst.co.uk.

Speaking at the party, he said: "It smells really good. I couldn't conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I am really happy because it has my name on it."

The 33-year-old has created scents for both men and women and insisted it was important to do both.