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Corp honchos meet on Brand India

Posted on Feb 05, 09:13PM | IBNS

Bangalore, Feb 5 : The All India Management Association (AIMA) in association with multinational conglomerate Tata Group organized the 7th National Brand Summit in Bangalore on Tuesday.

This year's theme was 'Rebuilding Brand India' and some great insights were shared by Bhaskar Bhat, Managing Director, Titan Industries Limited and R. Mukundan, Managing Director, Tata Chemicals Limited.

The summit was chaired by Meera Harish, VP- Marketing and Retail, Tata Coffee Limited.

Speaking at the keynote address, Bhat said, "A brand is the perception of an entity and is an information bridge between the entity and the target audience. In India, a brand image is the post-purchase perception of the customer; it is reality that drives this perception."

"Rebuilding brand India is not merely about spending money on advertising and promotional campaigns. Country perceptions also depend on which point of view you are coming from. From socialism to software genius, the perception of India has constantly evolved."

He also quoted the most recent interpretation of India by the Central Intelligence Agency, being "Despite pressing problems such as significant overpopulation and environmental degradation, extreme poverty and corruption, the rapid economic development is fuelling India's growth into the future."

Bhat said, "We must believe in it ourselves as citizens of a great nation - Our people are our strength."

The summit evaluated the image of brand India and its evolution over the years.

Sharing his thoughts on the values that Corporate India needs to imbibe, Mukundan said: "Brand India' has today evolved in to a much more contemporary and vibrant, inclusive and sustainable image.

"Driven by global business that have successfully managed to add a unique edge to their products and services have now become symbolic with the new India. From innovative products to customized services and inclusive and sustainable solutions, Indian businesses are creating unique brand for India."

Harish recollected her personal experiences with the evolution of brand India over the years.

"India's brand will be created by what we, Indians are and by what we do. Brand India cannot be an advertising slogan. It has to be a nation lit up by a billion dreams and actions. India is what we bring to it and as the President of AIMA Shiva Kumar said, India will develop its own unique growth model and brand equity," she said.