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Emirates partners Formula 1 globally

Posted on Feb 05, 03:51PM | IBNS

New Delhi, Feb 5 : Emirates, one of the world's fastest growing airlines, and the Formula One group have announced a five-year agreement appointing Emirates as a Global Partner of Formula 1 starting with the imminent 2013 season.

The announcement was made on Tuesday by HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline and Group and Bernie Ecclestone, Chief Executive Officer of the Formula One group.

Emirates will have a strong branding presence at 15 races on the 2013 FIA Formula One World Championship calendar across Europe, Asia, Australasia, North America and South America. Starting at the Grand Prix in Malaysia (22-24 March 2013), the distinctive Fly Emirates branding will be seen at historic circuits such as Silverstone in Great Britain, Monza in Italy and Interlagos in Sao Paolo, Brazil.

"This is an exciting global opportunity to align two world leading brands. The ambition, cutting-edge technological standards and worldwide reach of Formula One go hand in hand with Emirates' vision and ambition," said Sheikh Ahmed.

As part of the Formula 1 Global Partner agreement, branding will be displayed on circuit bridges and associated ground signs and Emirates will make full use of the world-renowned Formula One Paddock Club.

Bernie Ecclestone, Chief Executive Officer of the Formula One group, commented: "Watching Formula One races live in flight will be something special for Emirates customers and Emirates branding at this many races on the calendar will lend strong support to their ambitious expansion plans."

Emirates' 128 destination network enables motor racing fans to reach virtually all Formula 1 locations for the 2013 season, beginning with Kuala Lumpur 22-24 March through to Sao Paulo 22-24 November.

Formula 1, which began in 1950, is the world's most prestigious motor racing competition and the world's most popular annual sporting series.