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Good response for Kerala tourism road shows in Europe

Posted on Jan 27, 01:45PM | UNI

Europeans looking to escape the winter chill are being invited to Kerala to bask in its gloriously sunny weather, travel through scenic tropical landscapes and enjoy a visitor experience that justifies the state's moniker of 'God's Own Country'.

Kerala's Tourism Department stepped up its campaign targeting visitors from Europe with a series of road shows that travelled the cities of Brussels in Belgium and Lyon in France before concluding in the Italian capital Rome yesterday.

The timing of the campaign was perfect too: while most of Europe continues to shiver through the cold snap, Kerala is enjoying its mildest weather of the year.

In an official release here, Tourism Minister A P Anil Kumar, who led the delegation from the state, said the tremendous response from buyers to the road shows in each of the three cities showed that the state continues to be a prime destination for European tourists.

"We will certainly plan more activities for this market in the future,' the Minister said. "I'm sure our efforts to promote environmentally sustainable projects and responsible tourism will attract more travellers from Europe, "Mr Kumar said.

In Brussels, the de facto capital of the European Union, Indian Ambassador to Belgium Dinkar Khullar was the chief guest at the programme in which around 90 buyers took part.

They interacted with representatives of Kerala Tourism trade to explore business opportunities. The turnout was similar at the road show in the historic French city of Lyon, where India's Ambassador to France Rakesh Sood was the chief guest.

As many as 86 buyers participated in the event in Rome where Kerala showcased its tourism products and services, including the latest offerings in Ayurveda, Heritage, Wildlife, Adventure tourism etc. A 'Go Kerala' prize draw was held in each of the three cities in association with Qatar Airways.

Director, Kerala Tourism Ms Rani George, who made presentations to the invited guests, said travellers from Europe are also likely to be interested in new products designed to promote historically and culturally significant destinations in the state. 'Our history and heritage are opening up new avenues for tourism. For visitors from Europe and from elsewhere, these will offer new ways to discover and explore Kerala.'