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John Abraham promotes Yamaha at motor show

Posted on Jan 26, 12:05AM | IBNS

Bollywood heartthrob John Abraham was on Thursday spotted at the Mumbai International Motor show amidst much fanfare at the MMRDA Grounds, here.

Abraham being an avid biker himself, seemed upbeat about the Motor Show.

The Bollywood hunk was present at the stall representing India Yamaha Motor showcasing Yamaha Ray scooter, the Moto GP inspired R15 bike, the legendary VMAX along with a line-up of the latest products and accessories from Yamaha.

Abraham's association with the company has significantly enhanced its brand image.

The motif at the Yamaha booth was in sync with the concept adopted by the company this year based on 'Yamaha Global DNA' and the message being 'Excitement'.

The Yamaha racing genre and the flagship model, R15 further added to the thrill the product line ups exuded.

The company's premium scooter-the Ray met with a stupendous response from critics and consumers alike.

The trophies parked in the stall bore testimony to the fact that the Ray is here to stay.

The Ray was launched with great aplomb in Hyderabad in September 2012.

Ray's brand ambassador, Bollywood actress Deepika Padukone has been instrumental in boosting the image of the company especially among young girls and women.

Both John and Deepika who are youth icons represent the prototype which the company strongly believes in- "good-looking and cool".

Speaking on the occasion, National Business Head, India Yamaha Motor Pvt. Ltd., Roy Kurian said, "Yamaha has always been a committed player in the two-wheeler market and makes consistent efforts to adapt to market demand by launching exciting products year-on-year."

Kurian said, "I am extremely happy that Ray has been well received and looking at the current market scenario where the scooter segment is growing tremendously, I am positive that Ray will be able to hold its ground as the number one scooter in the country. Similarly, our bikes are equally special to us."

"A lot of thought and hard-work goes into our products and we prioritize our customers' needs above everything else. Having said that, I extend my gratitude towards our loyal customers and channel partners who have played a key role in our consistent growth in India over the years."