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Rolls-Royce to unveil most powerful model
Posted on Jan 24, 06:42PM | IBNS
Automobile giant Rolls-Royce Motor Cars on Thursday confirmed the launch of its next model, Rolls-Royce Wraith.
The car will be presented for the first time at the Geneva Motor Show on March 5, with first deliveries to customers expected in the fourth quarter of 2013.
Torsten Muller-Ítvos, CEO, Rolls-Royce Motor Cars, confirmed the news at the company's World Dealer Conference in London Thursday morning.
"Rolls-Royce Wraith will draw superlatives when it is unveiled in Geneva," he explained to representatives of the 100-strong global dealer network.
"Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine.
"We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world's pinnacle luxury good for the last 108 years. This is a car not only defined by a timeless elegance, but one that encapsulates a sense of power, style and drama," said Muller-Ítvos.
BMW Group board member and Rolls-Royce Chairman Harald Kruger affirmed the company's latest step in the drive for sustainable growth.
"The BMW Group is confidently investing into the long-term future of Rolls-Royce Motor Cars," he said.
"And this exceptional new car will build on the finest principles of the company's forefathers - the world's best engineering, the employment of cutting edge technology and peerless craftsmanship."
The company said Wraith will be the most dynamic, powerful and beautiful Rolls-Royce in its history.
"Wraith alludes to an almost imperceptible but powerful force, something rare, agile and potent, a spirit that will not be tethered to the earth. It is the perfect name for our new model." added Muller-Ítvos.