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Posted on Jan 24, 02:51PM | IBNS
Hero Hockey India League (HHIL) has started with a bang according to data shared by research agency TAM.
The telecast of first 6 matches of the league has been watched by an impressive 1.46 crore individuals.
"This is easily the best result achieved by any hockey league ever in the country," said an official release.
World Series hockey at the end of week 1 had clocked a reach of 0.63 crore individuals.
Full tournament reach of recently concluded 2012 Men's Hockey Champions Trophy, where India made the semis, was 0.58 crore individuals.
"Not just Hockey, HHIL has delivered an astonishing 24 times the average weekly reach of I-league. Even when compared with a high profile multi-nation tournament like UEFA EURO 2012, HHIL's TV performance is creditable," said the release.
Telecast of UEFA EURO 2012 in India garnered reach of 0.85 crore individuals for the first six matches as compared to HHIL's telecast where 1.46 crore individuals have seen the telecast for the same number of matches.
Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, "We are absolutely delighted. Reach garnered by the broadcast of Hero Hockey India League in the first week vindicates the confidence we had in this tourney."