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Posted on Jan 22, 04:36PM | IBNS
Keys Hotels, the flagship hotel brand of Berggruen Hotels Pvt. Ltd, on Tuesday said it will use franchise model as part of its expansion strategy.
This will enable it to grow and fuel its expansion plans of operating 52 hotels in India and abroad by 2015-16, said the company.
Speaking on the new business model, Sanjay Sethi, Managing Director and CEO, Berggruen Hotels Pvt. Ltd., said, "With a strong portfolio of 31 owned and managed hotels across India and a highly skilled and experienced core management team, we have developed one of the largest sales force in the country and offer the best in class sales and marketing strategies.