USA Today and Gallup mutually end 20-year partnership
USA Today and polling organization Gallup have announced a mutual decision to end their 20-year partnership.
In a statement, the newspaper said that for 2013, USA Today and Gallup have made a mutual decision to move in different directions.
It added that USA Today was in the final stages of negotiating an arrangement with another polling organization.
According to Politico, in its own statement, Gallup said that 'the worlds of journalism and survey research have been changing and evolving' since the two organizations first partnered.
Gallup said that in recent years it has increasingly focused its polling and reporting on its unprecedented Daily tracking program, its monthly Gallup Poll Social Series, and its World Poll.
It added that additionally, Gallup.com has become the major outlet for Gallup's work, attracting more than 18 million unique visitors in 2012 for our political, economic, wellbeing, and world news.
It said that due to the shifts Gallup and USA Today have made a mutual decision to move in independent directions beginning in 2013, and Gallup will evolve the polling it conducted in partnership with USA Today in some different and new strategic directions.
As it has been, Gallup.com will remain the primary source for Gallup polls conducted in the U.S. and around the world, the report added.