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LFW picks Zovi Gen Next designers

Posted on Jan 18, 05:07PM | IBNS

The Advisory Board members of Lakme Fashion Week (LFW), India's premier fashion trade event, met to select the Zovi Gen Next, Emerging, and Accessory Show Designers for the upcoming Lakme Fashion Week Summer/Resort 2013.

The event is scheduled to be held between March 22 to 26 at the Grand Hyatt, Mumbai.

This season has also witnessed the number of applications submission across the three categories increase by 24pc in comparison to the previous season of Lakme Fashion Week Winter/Festive 2012.

While the Zovi Gen Next category received 153 applications marking a growth of 42pc from the previous season; Emerging and Accessory categories also recorded 10pc and 7 pc growth respectively.

A total of 217 applications came in from outside of Mumbai and while the city contributed to 68 applications respectively across categories

As a testament to the strength of the platform, 5 Gen Next Alumni of Lakme Fashion Week from the 2010 through 2012 batches were selected to showcase their collections this season as Emerging designers

A total of 20 designers were shortlisted and announced by the Lakme Fashion Week Advisory Board.

The board comprises of an established panel of prominent buyers, fashion editors, eminent designers, and members from an internationally renowned event promotion company.

An intriguing mix of achievers, who represent diverse backgrounds of the fashion fraternity help facilitate LFW with greater opportunities as well as showcase a holistic perspective to the business aspect.

The Advisory Board members present at the meeting were of designers Anamika Khanna, Manish Mahotra, Narendra Kumar Ahmed, Krishna Mehta, Rohit Bal along with Priya Tanna - Editor Vogue, Satya Saran - Columnist, Sujata Assomull Sippy- Columnist, Gaurav Mahajan- COO Westside, Pradeep Hirani- Kimaya, Ashu Jindal - COO IMG Reliance, Purnima Lamba- Lakme Head Innovations and Saket Dhankar-Head Fashion, IMG Reliance.

On conclusion of the Advisory Board meeting, Purnima Lamba, Lakme, Head, Innovations, said, "The Advisory Board through its versatile experience handpicks the 'future of fashion' which is Lakme Fashion Week's signature. I am thrilled that our own Gen Next alumni have come into their own and are now showing their work under the Emerging designers category."

Commenting on the applications for the season, Saket Dhankar, Head Fashion, IMG Reliance, said, "It is every young designer's dream to be a part of Lakme Fashion Week. Every year LFW helps bring forth young and talented designers who are then nurtured and given an opportunity to showcase their creativity at the prestigious event.

"This season will mark the 15th batch of the Gen Next platform and the increased number of entries along with the continued growth of the program's alumni reaffirms the platform's stature in terms of relevance and reach in the global fashion market."