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"Innovation is a strategic priority for business "

Posted on Jan 18, 04:52PM | IBNS

American multinational conglomerate corporation GE on Friday released the results of its third annual "Global Innovation Barometer", a report that outlines the global context for innovation including India.

The survey, conducted amongst 100 business executives in India, says that 94pc of the respondents recognize and accept innovation as the urgent need for business.

As per the survey, there is a greater societal support towards innovation with 83pc of the respondents agreeing that the general public is convinced of the value innovation can bring to their day-to-day life and accepts that taking risks is part of the innovation process.

The society as a whole is supportive of innovation and there is an increasing appetite for innovation particularly among young generations.

Key findings of the survey:

94pc recognize innovation as a business priority.

55pc of business executives from the 25 markets regard the Indian environment for innovation as strongly innovation-conducive.

67pc of Indian business executives report that their country has a strongly innovation conducive environment.

83pc believe that there is an increasing acceptance towards innovation by the Indian society.

85pc believe that collaborative innovation is the key to success in India with 91pc agreeing that their companies will be more successful at innovation through partnerships.

85pc respondents believe that localization is the key to innovating successfully in India.

The "GE Global Innovation Barometer" was commissioned by GE and conducted by research and consulting firm, StrategyOne, to identify drivers and deterrents of innovation as well as to analyze perceptions around innovation opportunities and challenges. The report has covered 25 countries across the world.

"Innovators must be resilient or risk being left behind," said Beth Comstock, senior vice president and chief marketing officer of GE.

"Change has become constant and we see leaders responding by betting big on more unconventional approaches to innovation to unlock growth. At GE, we are exploring different markets, partnership structures and business models - all in the pursuit of uncovering new ways to better serve our customers and meet the world's biggest challenges head on."

Innovation for Local Market needs

There is a growing consensus behind the belief for innovation to embrace the specifics of local market needs. An overwhelming 85pc of the respondents believe that understanding the customers and anticipating market evolution is the key to innovating successfully in India.

John Flannery, President and Chief Executive Officer of GE India, said, "In India GE is cognizant of this trend; our building blocks of growth are governed by principles of collaboration, partnership and increased focus on localization, resulting in innovative products and solutions that are customized for India and similar markets."

Some innovations that reflect GE's strategy of innovation inspired by local needs include MAC series of ECG systems, Lullaby series of Maternal Infant care systems, VIVID P3 Cardiac Ultrasound imaging systems and Value Voluson- an ultrasound equipment that delivers desired functionality of existing alternatives at literally half the price in most cases.

Policy priorities for creating a more conducive innovation environment

Indian businesses expect renewed support and incentives for innovation from policymakers, particularly regarding education.

70pc of respondents want to encourage a stronger entrepreneurial culture in the education system through stronger linkages between students and business savvy individuals, 40pc want to better align students curricula with the needs of business and 54pc respondents believe that creating a financial environment that encourages the development of venture capital is necessary.