11pc British men wear make up
One in ten British men admit to using make-up, a new survey has revealed.
But even though it's not uncommon to see metrosexual men like The X Factor's James Arthur donning cosmetics - those surveyed said that they would rather keep their penchant to be pretty a secret, the Daily Mail reported.
More than 1,800 men aged 18 and over were surveyed by designer secret sales website www.HushHush.com to find out their attitudes towards make-up and beauty products - and whether they would own up to using cosmetics themselves.
When asked "do you ever secretly wear make-up?" 11 percent of respondents admitted they did.
When asked how often they did so, 52 percent said they did so "regularly", whilst 21 percent admitted that they wore it "every day."
These respondents were then asked to highlight which make-up products they used with concealer (71 percent), lip gloss (64 percent) and eyeliner (49 percent) the most popular.
Mascara and bronzer were also in the beauty regime of 31 percent and 18 percent respectively.
More than a third of the men taking part also said they used fake tanning products - with the majority of these preferring to use at-home products.
Meanwhile, 32 percent said that they preferred to go to spray-tanning salons while 14 percent said they regularly used tanning beds.
The survey then asked respondents who secretly wore make-up which town or city in the UK they lived in, revealing that Northerners were more likely to wear make-up than their Southern counterparts - with just three of the top ten towns and cities being located in the south.
The poll found that those from Newcastle were the most likely to wear cosmetics, closely followed by men from Essex.