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Posted on Jan 14, 06:23PM | IBNS
STAR Sports, Asia's leading sports broadcaster, shared slew of production and marketing led measures to make inaugural edition of Hero Hockey India League (HHIL) commencing from Monday, a resounding success.
The sports broadcaster also unveiled former India cricketer and Member of Parliament Navjot Singh Sidhu as the brand ambassador of the league.
The inaugural edition of the league will be broadcast with Hindi commentary on STAR Sports while STAR Cricket will broadcast select matches of the league in English.
Live streaming of all the matches would be available on www.youtube.com/thehockeyindialeague.
The broadcaster unveiled a panel of hockey experts and presenters who will do commentary on live telecast as well as pre and post match analysis through the league.
The Hindi commentary panel includes eminent former Indian Hockey players like Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh.
The English commentary panel comprises of Viren Rasquinha, Cedric D'Souza, AB Subbaiah and Sandeep Somesh.
Speaking on the occasion, Dr Narendra Batra, Chairman, Hero Hockey India League, said, "All the preparations are in place for a world class hockey tournament. Along with all the franchisees, we are confident of delivering a product that India will be proud of."
Aloke Malik, Managing Director, ESPN Software India Pvt. Ltd, said, "We are very bullish about the future of hockey and the Hero Hockey India League. We believe that Hockey as a game has the pull as well as the potential to become a prominent no. 2 sport in the country after Cricket.