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Ssangyong Motor sales grow 53pc in Korea

Posted on Jan 07, 08:13PM | IBNS

Ssangyong Motor, part of the USUSD 15.9 billion Mahindra Group, announced on Monday that the company recorded total sales of 11,871 vehicles in December 2012 - 5,365 vehicles in domestic sales and 6,506 in exports including CKD.

Sales in Korea hit a monthly record high, increasing by 53.2pc compared to the same month last year and 21.8pc compared to the previous month. This was driven by growing demand for the Korando series.

Exports also showed a steady growth with an increase of 26pc as compared to the same month last year.

Ssangyong's sales exceeded 10,000 vehicles for four consecutive months with an increase of 37pc from the same month last year.

Despite a sluggish global economy, Ssangyong's cumulative sales in 2012 recorded 120,717 vehicles, including 47,700 vehicles in domestic sales and 73,017 in exports with a year-on-year increase of 6.8pc .

Cumulative domestic sales recorded the highest growth of 23.4pc compared to the previous year among the automakers through sales increase of refreshed models such as the Korando C and Korando Sports.

Exports were at the same level as last year's highest sales boosted by the Russian market.

Exports to the Russian market stood at 32,328 vehicles and this is the first time the company has recorded annual exports of over 30,000 to a single country.

Lee Yoo-il, CEO of Ssangyong Motor, commented, "It is a very meaningful accomplishment that the company achieved the highest growth among the domestic and imported automakers despite a sluggish global economy."

"We will further increase our global sales through differentiated marketing strategy and reinforced export product line up, continuously."