Mercedes-Benz ranks as #1 auto brand
The "Brand Equity's Most Exciting Brands" study ranked automobile giant Mercedes-Benz as the #1 auto brand in India.
The company was also ranked #9 most exciting brand in India across all categories.
Brand Equity's "Most exciting Brands" is a new annual research property from Brand Equity and Nielsen. It speaks directly to the youth to discover brands that capture the imagination of these fickle, hard to impress consumers.
The results reflect such brands that have managed to stand out as the buzziest, trendiest and most exciting within the diverse Indian landscape.
Eberhard Kern, Managing Director and CEO Mercedes-Benz India, said: "Mercedes-Benz invented the automobile back in 1886 and even today, is the most aspirational brand amongst the Indian youth. This is the clear verdict that the research has confirmed."
"In 2013 as well, we will continue to excite the fans and admirers of the Three Pointed Star in India," said Kern.