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Virtual Premier of Ritesh Deshmukh's Marathi film

Posted on Jan 02, 04:03PM | UNI

UFO Moviez, the world's largest satellite delivered digital cinema network, along with Valuable Edutainment, will pioneer the interactive 'Virtual Premier' of Actor-Producer Ritesh Deshmukh's new Marathi film 'Balak Palak' at UFO digital theatres in 5 different locations (Mumbai, Thane, Nalasopara, Pune and Latur) at the same time.

UFO and Valuable Edutainment's unique technology will enable audiences watching the Preview show of 'Balak Palak' on Thursday, January 3, 2013, at Sona Gold in Borivali East, Fun Fiesta in Nalasopara, Gold Digital in Thane West, Prabhat in Pune and Big Rama theatre in Latur, to get a chance to interact with Ritesh Deshmukh on the big screen in front of them at the same time.

Ritesh along with co producers Uttung Hitendra Thakur and Ravi Jadhav, who is also the director of the film, music directors Vishal - Shekhar, and the children of Balak Palak, will all be stationed at the Valuable Edutainment central studio, to watch and interact with the audiences in all UFO digital theatres at the same time. The session is expected to last an hour followed by the screening of the film.

Actor-producer Ritesh says, 'I am overjoyed that 'Balak Palak', a sensitive drama that will help parents realise how important it is to communicate transparently with your child. Marathi films have created a mark throughout the world and with this unique technology; they will unite Marathi film going audiences in remote locations'.

Sanjay Gaikwad, MD, UFO Moviez India and Valuable Edutainment said they wanted to have new kind of beginning to the Indian cinema as it has completed 100 years. Through the movie Balak Palak (BP) they have made an attempt to voice the subtle message of sex education to children by their parents.