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Jaipur, Agra preferred New Year eve destination

Posted on Dec 28, 06:07PM | IBNS

This New Year, majority of Delhiites plans to take a shorter holiday trip nearer to their home and likely to reduce their budget by 40pc than last year due to inflation, as per the quick survey undertaken by ASSOCHAM-Social Development Foundation (ASDF).

According to ASSOCHAM survey, nearly 62pc of the respondents have planned to go on a vacation to destinations within or around Delhi, like Jaipur, Agra, Shima, Nanital, Kasauil etc and likely to shrink holiday trips budget due to increased costs which will be the determining factor for more families opting for destinations nearer to their home.

ASSOCHAM Secretary General D S Rawat released the survey.

Around 82pc of the respondents said that Jaipur is their first priority and attracting many more visitors followed by Agra this year. Shima and Nanital are third and fourth on the list of favoured holiday destinations, reveals the ASSOCHAM survey.

The aforesaid findings are condensed at a random survey conducted by the associated chambers of commerce and Industry of India (ASSOCHAM) in which approximately 2,500 executives poured their responses on their preference for holiday trip.

Around 55 per cent of the respondents fall under the age bracket of 20-29 years, followed by 30-39 years (26 per cent), 40-49 years (16 per cent), 50-59 years (2 per cent) and 60-69 years (approx. 1 per cent).

The report was able to target corporate employees from 18 broad sectors, with maximum share contributed by employees from IT/ITes sector (17 per cent) followed by financial services (11 per cent) includes banking sector, stock brokerage house, insurance sector, financial consultancy and chartered accountants.

Employees working in engineering and telecom sector contributed 9 per cent and 8 per cent respectively. Nearly 6 per cent of the employees belonged from market research/KPO and media background each.

Management, FMCG and Infrastructure sector employees share is 5 per cent each. Respondents from power and real estate sector contributed 4 per cent each.

Employees from education and food and beverages sector provided a share of 3 per cent each. Advertising, manufacturing and textiles employees offered a share of 2 per cent each in the results.

The survey found that majority of family going on a holiday between end of December 2012 and beginning of January 2013 will nearly spend an average of Rs 10,000 to 15,000 on the trip which is about 40 per cent less than last year budget.

Rawat said that even the duration of the holiday planned is down to an average 2 nights this season from 3 to 5 nights last year.

The survey points out that nearly 52pc of families have planned their 'family trips' this year along with their children and rest 48pc will go along their friends, highlights the survey.

Around 15pc of respondents have set aside higher budgets trips to Goa, Kerala, Andaman and Nicobar and Rajasthan, the survey found. A Meager share of the respondent has planned their holiday for international trip like Singapore, Malaysia etc. for the New Year eve celebrations.

Occupancy rates for New Year eve at major tourists destinations especially in North, West and deep South India has so far the capacity utilization of merely 50pc and is unlikely to exceed this limit, as per ASSOCHAM estimates which have directly come to it from hospitality and services sector of its constituents.

Coming back to tourists, Rawat pointed out that last year, over five to six lakh tourists had visited various tourists destinations such as Jaipur, Udaipur, Massourie, Nanital, Shimla, Kullu-Manali, Kashmir valley, Goa, Mysore and Trivantapuram to celebrate their Christmas and New Year eve's holidays.

However, Massourie and Nanital will remains the best tourist destinations for North Indians as tourists can attain twin objectives their - one is that of site seeing and another of religious tourism as both Haridwar and Rishikesh are nearer to Massourie and that of Nanda Devi close to Nainital.