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YouTube to LIVE stream Sunburn events

Posted on Dec 27, 05:09PM | IBNS

Sunburn, Asia's premier electronic dance music festival brand, has announced a three-year association with global video sharing giant YouTube for LIVE streaming all Sunburn events on the popular website.

The association which includes all Sunburn properties - Sunburn Goa, Sunburn Mumbai and Sunburn Noida - will have the events LIVE streamed to a global audience in more than 100 countries worldwide.

Asia's biggest music festival had previously partnered YouTube, both, in 2010 where Sunburn Goa was streamed LIVE across 82 countries and the following year in which the festival received over 1 million views.

Sunburn is organized by Percept Live, a division of Percept Limited.

YouTube LLC is subsidiary of Google Inc. headquartered in California.

Sunburn 2012, the 6th edition of the festival which will take place between Dec 27-29 and is expected to draw over 150,000 visitors to Goa.

Speaking on the association with YouTube, Shailendra Singh, Joint Managing Director, Percept Limited, said, "We are delighted with our three year association with YouTube. YouTube is a phenomenal platform for us to share the Sunburn experience with a global audience.

"To have Sunburn events streamed LIVE on YouTube is a great opportunity for us to reach out to millions of EDM fans who's first Sunburn experience may be through this exciting new medium."

Commenting on the initiative, Gautam Anand, Director Content Partnerships, APAC, said, "Live events is increasingly becoming a growing part of the YouTube experience, and we are delighted to partner with Percept to bring music fans all over the world all the action live from Sunburn electronic dance music festival to YouTube."