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Focus on expanding media market

Posted on Dec 22, 12:54PM | IBNS

FICCI Media and Business Conclave (MEBC) started here on Friday with a resolution being drawn on how to expand and firm up the media market across the political barriers. The inaugural session took the opportunity to look at the scope and means of expanding not only the market for regional films but also for television, music and digital media. Speaking on the occasion, MEBC convenor and actor Prasenjit Chatterjee said, "The inaugural session was really well-introduced. All the respected members of the industry are here. They have talked on how the Bengali film industry can expand. The presence of the representative from Bangladesh has given the conclave a new dimension." "After all we are so similar as far as culture and language is concerned. Some time ago I did Moner Manush, which was a joint venture of India and Bangladesh. But more of such efforts are needed. We need to open up this market not only in terms of cinema but also for music and other creative arts," he added. Chairperson of MEBC Gautam Ghosh said, "We have to learn from Bollywood and Tamil film industry on how to market films. We need to look at one market despite political barriers." "Time is here for us to dissolve the barriers we are facing. The SAARC nations should be a lesson for us. We should do it unitedly or not at all. Every region should exploit its indigenous culture and climate, " director Mahesh Bhatt said. Minister of Information, Bangladesh, Hasanul Haq Inu said, "Cinema from India has a profound effect on Asian countries and Russia. India produces mire than 1,000 films a year. Great directors have contributed the development of Indian cinema. Bengali cinema has a global market now. We celebrate so many festivals together. We need to expand it to other areas. Cinema is an important tool for establishing regional cooperation and harmony." Among others who attended the session were West Bengal Minister of Finance Amit Mitra, Minister for Industry and Commerce Partha Chatterjee, Minister of Housing Affairs Arup Biswas, actors Rituparna Sengupta, Rupa Ganguly and acclaimed director Rituporno Ghosh.