VVS Laxman : Brand Ambassador for 'Innovolt'
Kevin Power Solutions Ltd, a well known Inverter/UPS manufacturing company, has roped in International Test Cricketer VVS Laxman as Brand Ambassador for its Brand INNOVOLT.
Kevin, a 400 crore turnover group, already has its association with film star Govinda for their brand Kevin, a company release said here today.
On the occasion, VVS Laxman said it was an honour to be a brand ambassador for Innovolt and advised customers to use Sine Wave inverters.
"INNOVOLT-Sine Wave Inverter is unique, where you get 85 per cent to 90 per cent efficiency. It consumes very less electricity as compared to square wave. And its eco friendly attribute gives extra life and protection to your electronics and electrical equipments," Laxman said.
On this association Mr Naveen Chauhan, Director, Kevin Power Solutions Ltd said, "This is an exciting time to be with two VVS-Very Very Special maestros, the first is honourable VVS Laxman as a brand ambassador of INNOVOLT and second the INNOVOLT itself with world class quality and standards for better satisfaction of our customers." "We already has 5000 strong retails partners for Kevin brand and to penetrate further into the market we are coming with INNOVOLT brand and aim at taking this retail tally to 15000 by 2014," he said.
As per the recent PWC report: "Market and Technical assessment of Inverter, UPS, Voltage Stabilizer and Inverter batteries for star labeling. February, 2012" Kevin is among the top five players in the inverter market in India, the release said.