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Aaj Tak launches on Cogeco Cable

Posted on Dec 19, 03:07PM | IBNS

Aaj Tak, a leading Hindi news channel and part of the TV Today Network, launched on Cogeco Cable Inc, a major cable telecommunications company, the second largest cable system operator in Ontario and Quebec in terms of Basic Cable service customers served.

The launch intends to boost the synergies between Aaj Tak and Cogeco, as Cogeco builds on its cable distribution base offering Analogue and Digital Television, High Speed Internet and Telephony services.

With this launch, Aaj Tak will now be accessible to viewers in Ontario, expanding Aaj Tak's presence in the Ontario market.

The channels will be sold in the following package- ATN + Zee Cinema + Big Magic + Aaj Tak + Headlines Today for USD 25 per month.

Commenting on the launch, Ashish Bagga, CEO, India Today Group, said, "It is a step in our endeavor to expand our presence in key markets across the globe. We want to be easily accessible to all our viewers worldwide at economical prices.

"Moreover, Cogeco is a perfect choice for broadcasting Aaj Tak in Ontario. Cogeco is a very capable group and they are doing an excellent work in Cable communications industry. We are hopeful this launch will strengthen and benefit both Aaj Tak and Cogeco."