Shaquille O'Neal launching coconut flavoured vodka brand 'Luv Shaq'
Former American basketball player Shaquille O'Neal is launching his own line of vodka titled "Luv Shaq."
The former NBA star plans to launch the brand early next year, which is sugar-and gluten-free.
According to the New York Post, Luv Shaq will come in coconut flavor, and the bottle features an image of O'Neal with giant wings.
Drew Adelman, founder of Devotion Vodka, which is producing Shaq's sauce, said that it will directly compete with Sean "Diddy" Combs' Ciroc, but at a "more competitive price."