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Priyanka Chopra turns DJ
Posted on Dec 17, 10:02PM | IBNS
Bollywood actress, singer and brand ambassador for Blenders Pride Fashion Tour (BPFT), Priyanka Chopra will play DJ for the night across Mumbai.
Club crawling from Hard Rock Cafe to F-bar to Ghost and finally to Hype, Priyanka will showcase her musical side.
This interactive activity has been planned as a part of the promotion of her debut international single 'In My City,' featuring will.i.am.
Blenders Pride has chosen 'In My City' to be a key feature of its multi-city Blenders Pride Fashion Tour.
The single is an emotional, feel-good song that bridges the world of dance music with elements of nostalgia, echoing sentiments of hometown pride.
As Brand Ambassador of the Blenders Pride Fashion Tour, Priyanka also features in a multimedia campaign for the 8th Edition of BPFT.
Shot stylishly in black and white by ace lensman Bharat Sikka, the campaign captures the edgy, fashionable, rockstar looked of this mauti-faceted star and has been widely received since its launch.
With an amplified media campaign, the Blenders Pride Fashion Tour has set the pace in the Indian fashion calendar once again.
"I am really looking forward to the club crawl and to turning DJ for the night! I'm overwhelmed by the response to my debut single 'In My City' and I'm delighted to be able to share it in person," said Priyanka Chopra about her music debut.
"As always, I am excited to be joining the Blenders Pride Fashion Tour for another unique experience. I would also like to thank the whole BPFT team for being so supportive of my musical debut! Together we've have a super fun evening planned... so... Mumbai, get ready!"
On the association of Blenders Pride Fashion Tour with Priyanka Chopra, Raja Banerji, GM Marketing, Pernod Ricard India, said, "The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally. I would also like to congratulate Priyanka onthe incredible single launch."
'In my City' is the first single from Priyanka's much-anticipated debut international album, which is expected to be released early next year.
The single is available across all physical and digital platforms exclusively on Universal Music.