Liars of non-profit organisation 'forgiven much easily than for-profits'
People are more forgiving of liars from non-profit sector than for-profits, a new study has claimed.
The study examined peoples' differing reactions to identical lies and unethical behaviour coming from for-profit (Fortune 500) companies and not-for-profit organizations.
The study also showed that CEO's of a for-profit company would be punished more severely than the head of a not-for-profit.
One reason could be that Fortune 500 companies are often portrayed as greedy and manipulative and the not-for-profits as selfless and service-oriented.