What your name's initials say about you
In a new survey, researchers have suggested that we should favour careers and brands that share our first initial.
Additionally, it can also influence where we choose to live.
In the study by Northwestern Universtiy in Illinois, researchers found that people called Dennis or Denise were likely to be over-represented as dentists.
While Cheryls - like Girls Aloud star Cheryl Cole - and Charlottes, are more likely to sell candles and cakes.
Miguel Brendl, co-author of the report, said that the practice was also relevant when matched to ego-boosting products like beauty creams, sports and luxury goods.
"It's a bizarre idea but your liking for the letters of your name, which is really driven by your liking for yourself, might spill over to objects and influence your choices. Put simply, if a brand name shares our initials, we tend to like it more," the Sun quoted Brendi as saying.
Name-letter branding was identified when the first letter of a person's name matched the first letter of a brand.
Researchers found that people called Marks and Marshas chose a Mars bar over a Snickers when stressed or peckish.
Intrigued by the relationship people have with their names, Brendl and his team took this a step further.
The team identified the name- letter effect .
When participants were asked to rate letters of the alphabet, they consistently chose letters in their own name.