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Mahindra appoints new tractor division chief

Posted on Dec 14, 09:21PM | IBNS

Diversified conglomerate Mahindra and Mahindra Ltd on Friday announced the appointment of Rajesh Jejurikar as Chief Executive - Tractor and Farm Mechanisation, with effect from April 1, 2013.

Previously, Jejurikar was Chief Executive - Automotive Division at Mahindra and Mahindra, when he left the company in January 2012.

He will replace Bishwambhar Mishra, who has moved into a new role at the Mahindra Group, taking over as Director - Mahindra Institute of Quality with effect from April 1, 2013.

This appointment comes at a time when the Indian tractor industry is going through a major transition with a strong focus on brand building and globalization, as well as intensifying competition in the domestic market, Mahindra said.

"With his vast experience of over a decade and proven expertise, Mr Jejurikar will help Mahindra's Farm Equipment Sector thrive in this challenging new environment," the company said in a statement.

Jejurikar will be a member of the Mahindra and Mahindra Group Executive Board (GEB) and will be responsible for the tractor businesses of both the Mahindra and Swaraj brands.

In addition, his responsibilities will include MGTL, Applitrac, Construction Equipment businesses and Asset Management (Capital Purchase) for AFS.

Previously Jejurikar was appointed Chief Executive of the Automotive Division after the formation of AFS in 2010, having joined the organisation as Vice President - Marketing in the Auto Sector in the year 2000.

In the past he has been associated with the successful launches of SUV models like the Bolero, Scorpio, XUV 500 and other products through his valuable contribution and leadership in various capacities.