Bar Refaeli 'looks her best in comfortable underwear'
Bar Refaeli, who has shed her clothes in a festive striptease to advertise her underwear range, wants all women out there to reconnect with their bodies via her new collection of cotton lingerie basics.
The 27-year-old model has created a simple line of cotton panties, vests and pyjamas designed mainly for the purpose of comfort.
"I feel I look my best when I'm comfortable - especially when it comes to underwear," the Daily Mail quoted her manifesto on her Under.Me website as reading.
"Since it's the closest thing that ever gets to my body I want it to compliment me, not steal the show! I live for simple clean lines, and of course, the softest cotton.
"Within my line of work I travel constantly, rushing from city to city, and am lucky to be able to wear the most incredible and elaborate designs.
"I love it, but on my downtime I just want to relax and be myself. I don't want my clothes to define me and that's the idea behind under.me.
"It's a focused collection of beautifully made basics that look good and feel amazing.
"Underneath my clothes lies the real me. Nothing else," she added.
To illustrate the point, the former Sports Illustrated Swimsuit Issue cover girl has released a series of videos that she feels convey the ethos of her line.
She's seen playing tennis, doing chores, advertising the clothes in a traditional way... and in one, completely naked.
The five-foot-nine beauty, cramps herself into a bath and is seen enjoying the relaxing water with a gasp then admiring her impeccable form in the mirror of her bathroom.
The model is also seen lounging around on a sofa and even smoking a cigar.