X-ray machine used to photoshoot XXX rated pin up calendar
A calendar of a pin-up posing in various provocative positions for 2013 is a little more X-ray than X-rated.
The Eizo Pin-Up Calendar shows models in typical "glamour" poses but has been taken with an X-ray machine rather than a traditional camera, the Daily Mail reported.
All that can be seen in the images is bone structure, the outline of the body and the high-heel stilettos the models are wearing.
The promotional publication was devised by Berlin-based advertising agency BUTTER for their client Eizo based in London, which makes medical display monitors.
It was initially sent to doctors and other prospective clients, but has since proved a massive hit, and no-one can complain it prompts unhealthy body-types.
A spokesperson for Eizo said: "The EIZO Medical pin-up calendar, is designed to show every detail."
"The calendar the likes of which this audience had never really seen before and which breaks a few taboos," the spokesperson said.