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Posted on Dec 12, 02:52PM | IBNS
Arvind Lifestyle Brands, a subsidiary of Arvind Ltd, one of the largest players in the apparel brands and retail space, on Wednesday announced the signing of an exclusive distribution agreement with the iconic surf lifestyle brand Billabong in India.
Arvind will market Billabong's products through open stand-alone stores, as well as shop in shops in department stores and leading multibrand stores.
In turn, Billabong will leverage Arvind's significant expertise in building international brands in India to enhance its iconic status and presence in this important emerging market.
All of which will help Arvind further augment its category leadership in the retail space through its truly robust multi-brand, multi-price and multi-channel strategy, said the company.
J Suresh, Managing Director and CEO of Arvind Brands and Retail, said: "We are delighted to sign the Distribution Agreement with Billabong, one of the world's largest surfwear brands with a turnover of USD 1.5 bn. Billabong is strongly focused on youth and is ideal for the Indian market which has the largest youth demographic in the world."