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Pinkathon to enhance breast cancer Awareness

Posted on Dec 11, 10:10AM | UNI

Mumbai, Dec 10 (UNI) A cheque of Rs 1,00,000 was presented to socialite Devika Bhojwani from Women's Cancer Initiative by Bollywood Actress Soha Ali Khan with its agenda being to spread awareness on Breast Cancer among all women, on behalf of Pinkathon, organisers of Pink Carnival festival.

This marked the official countdown to the run scheduled to take place here on December 26. This will be India's first ever run conducted in three categories of 10 km, 5 km and 3 km for women named 'Pinkathon-Run to Lead' with an aim to spread awareness on breast cancer.

Addressing the occasion during the weekend, Soha said, 'Breast cancer is the least spoken about ailment in India and it's surprising how easily we avoid such a big issue. I think events like Pinkathon go a long way in creating awareness about breast cancer and I'm glad Milind has taken up this initiative! I urge all the woman of Mumbai to step forward and support Pinkathon, this is your cause, register and run for yourself!' Pinkathon 2012 is an initiative by avid runner and fitness enthusiast, Milind Soman who is bringing this international concept of 10 km run to India through his agency, 'The official countdown for Pinkathon has now begun and I request each and every woman to step out and register for the run, if they haven't done so already! I am thankful to Soha for being a part of this initiative and supporting the cause wholeheartedly. Endorsements by socially aware celebrities of her calibre can go a long way in creating awareness about the cause and the run,' "Soman said.