New 'virtual cookie' app allowing brands to interact with fans
A Wellington-based company is tasting sweet success with a new iPhone game made for American cookie brand Oreo.
Developing mobile app is a new way allowing brands to interact with fans in an affective way.
Mobile app developer Carnival Labs and digital game creator PikPok collaborated to build a game based on the sandwich-style biscuit company's tagline "twist, lick, dunk" that quickly became the most rapidly downloaded game in PikPok's history.
The co-founder of Carnival Labs, Guy Horrocks, 28, said the project had been very successful for itself and PikPok which both earn royalties from the game.
"The clients have basically been saying they can't believe how good the results are," Stuff.co.nz quoted Horrocks, as saying.
According to the report, since its launch, based on the Oreo game's rapid uptake, Carnival Labs had secured another deal for an app based on a similar product through a related company.
Oreo is owned by international snack foods giant Mondelez, which two months ago spun off its Kraft division that Carnival Labs had worked with previously, the report said.